TLC Marketing Strategy Development
Develop your strategy before marketing. These elements must be defined:
1) Target audience / ideal client and where they can best be found.
2) Keywords (niche + location) and how often they are searched on.
3) A well defined offer with up-sell, down-sell and cross-sell options.
4) A description of what they will gain from working with you – any guarantees, as well.
5) Video – Intro (short) and Service/Product Descriptive (longer).
6) Know your competition and express your difference from them.
7) A professional website (even if just one page) and email using your company name.
8) Professional Scheduling that integrates with your website.
9) A CRM/Business System – not just an emailing platform, also must integrate with website.
Every business is different and needs an individualized plan.