When you hire Cassara Systems, Inc. you bring in many years of experience in business, technology and marketing – and how it all integrates.

Our Digital Marketing specialty is SEO.
Search Engine Organic Ranking is the focus.

Most people think SEO has to do with your web site and how it’s set up, but that’s only a small percentage of what affects ranking.

Links and Visits are the main factors.
We build the links in many ways, including social media and landing pages on different domains with different keywords and locations.

Visits two main sources are from Social Media and from ads –
Ads work quickly, SEO takes a while.
Ads quit working as soon as you stop running them, SEO lasts a long time.
You need both and the campaigns must be aligned to send the same message.

We ask for a “Special” or focus for each month.
It must be enough to get people to sign up for more information – you want that lead capture.
We also ask for several downloads to go along with the focus.

Each plan includes the previous plan.
There is a one-time fee of $2,000 USD (website fixes, research and set up).

Lead Capture Forms that text, email or update your 1-Box database are available.
Sales Funnel development or review is also available.

Basic (Local ONLY) – $800/mo.
Guarantee begins at 8 months*
1) Search Engine Management (submissions, mapping, etc.)
2) Ads (to bring in traffic) – Google Adwords or Facebook Ads depending on your past results
FB ad demographics are more extensive and we can use the retarketing pixel.
People are not looking for you on FB as on Google, so this selection depends on your business.
3) Manage Facebook Business Page, YouTube
4) 4 new Landing Pages per month based on a combination of one of your specialties and a local area with a special, Lead Capture form and text message so you can call back immediately. New content on each.

Advanced – $1300/mo. (Ad spend increases/expands)
Guarantee begins at 6 months*
5) Viral Social Media Group Marketing – 20 groups
6) Video of the Month Club (1 Video per month, 1-3 minutes)
7) Add Google+, LinkedIn Business Page and Twitter
8) 6 new Landing Pages per month based on a combination of one of your specialties and a local area with a special, Lead Capture form and text message so you can call back immediately. New content on each.

Platinum – (beginning National plan) $1800/mo. (Ad spend increases/expands)
Guarantee begins at 5 months* (we often see results from this after 4-5 weeks if your site is not new)
9) Viral Social Media Group Marketing – 50 groups
10) Manage Business Listings – 68 different business listing sites
11) 9 new Landing Pages per month based on a combination of one of your specialties and a local area with a special, Lead Capture form and text message so you can call back immediately. New content on each.

Ultimate – (National plan) $2500/mo. (Ad spend increases/expands more)
Guarantee begins at 4 months* (we often see results from this after 2-3 weeks if your site is not new)
12) Viral Social Media Group Marketing – 60-70 groups
13) 12 new Landing Pages per month based on a combination of one of your specialties and a local area with a special, Lead Capture form and text message so you can call back immediately. New content on each.

*Guarantee – We will exceed your current site traffic or we perform the SEO free until we exceed the goals as explained under each program, except for hard costs (cost of ads, domains, etc.). See below for more info on Expectations/Goals and requirements.

YOUR PARTICIPATION

The success of your campaign depends on the availability of you and/or your team to provide the necessary input needed to complete all necessary tasks.

It is helpful for a contact person be available for the purpose of answering questions, setting direction and providing approval. This individual should be very familiar with the requirements of the project and have a good understanding of the desired final product.

Customer feedback increases our ability to not only meet your needs but to exceed them. The contact person will have several opportunities to provide feedback to our consulting team.

We do not incur hard costs on your behalf including any ads, templates, SSLs, other accounts you have us set up or incorporate, etc.

The guarantee is reliant on providing the information we request.

EXPECTATIONS / GOALS

The Guarantee includes an increase in leads to your business.
This will be based on your current spend and incoming leads at this point, so we need your existing data to balance with our site traffic estimation reports to generate that number.