by Dawn Cassara | Aug 2, 2016 | Business, CRM, Database
Working with businesses has its ups and downs, but the biggest down of all is when you’ve started a marketing program with a new client and you ask for their contact/client list and they can’t get it to you. Here’s the rub – I’ve taken on a client, which means that I...
by Dawn Cassara | Aug 2, 2016 | Business, Entrepreneur
I’ve been through this myself – wasting time trying to find my focus. It took a business consultant, a marketing consultant and finding a CEO to help me move forward (I have a hard time giving up all of my choices). Once I “got it”, my income...
by Dawn Cassara | Aug 2, 2016 | Business, Cyber Security
What an awesome presentation I went to at da-com the other day. The speaker was SA Timothy Reboulet of the SS Taskforce for Critical Systems Protection. Having our own servers, I often worried about some of the questions he answered for the group – especially if...
by Dawn Cassara | Aug 2, 2016 | Business, Marketing, Social Media Marketing
Have you ever wondered why the Google Search Engine and Facebook are free? Did you ever think about who would put up millions to first develop and then support such a huge endeavor? Who would finance it and why? I’ve thought about this before, but today I heard...
by Dawn Cassara | Aug 2, 2016 | Business, Entrepreneur
After over 30 years in large corporation Business Consulting (IBM, Caterpillar, etc.), and then also in many small to mid-sized organizations, Dawn realized that one of the biggest differences in business practices between the large and small is the Tracking and...
by Dawn Cassara | Aug 2, 2016 | Business, Business Systems
The first question is, “Do you have a business system in place?” Tracking leads, sales, costs, appointments, inventory, projects, referrals, resellers, salespeople, emails, documents, orders, commissions, campaigns, and your time (last but not of least...
