by Dawn Cassara | Aug 2, 2016 | Entrepreneur, Marketing
It takes 7 to 10 “touches” (or contacts) before anyone actually feels like they know you and can relate your name to what you do. Touch Marketing includes Social Media, Email or Text Campaigns, and of course, personally speaking to them, on the phone or via webinar....
by Dawn Cassara | Aug 2, 2016 | Entrepreneur, Marketing
For most businesses starting out – or just realizing they need to do something to bring in business or die, this is a basic list with examples that will help you get started. This article is assuming you have already decided on a product or service that you are going...
by Dawn Cassara | Aug 2, 2016 | Entrepreneur, Marketing
Things have changed in the web world – since everyone can have almost an equal chance on the internet, you need to understand what will increase your odds of success. There has been a lot of research done, so I’ve gathered the elements here that will help you the...
by Dawn Cassara | Aug 2, 2016 | Business, Entrepreneur
I’ve been through this myself – wasting time trying to find my focus. It took a business consultant, a marketing consultant and finding a CEO to help me move forward (I have a hard time giving up all of my choices). Once I “got it”, my income...
by Dawn Cassara | Aug 2, 2016 | Business, Entrepreneur
After over 30 years in large corporation Business Consulting (IBM, Caterpillar, etc.), and then also in many small to mid-sized organizations, Dawn realized that one of the biggest differences in business practices between the large and small is the Tracking and...
by Dawn Cassara | Aug 2, 2016 | Business, Business Systems, Entrepreneur, Technology
Technology now controls almost every aspect of any business, large or small. Coming from Corporate America (IBM, Caterpillar, Square D, etc.), I can tell you that yourTechnology Partner can make or break your business! You can’t know it all, learn it all and DO...
