by Dawn Cassara | Aug 2, 2016 | Business, CRM, Database
Working with businesses has its ups and downs, but the biggest down of all is when you’ve started a marketing program with a new client and you ask for their contact/client list and they can’t get it to you. Here’s the rub – I’ve taken on a client, which means that I...
by Dawn Cassara | Aug 2, 2016 | Entrepreneur, Marketing
It takes 7 to 10 “touches” (or contacts) before anyone actually feels like they know you and can relate your name to what you do. Touch Marketing includes Social Media, Email or Text Campaigns, and of course, personally speaking to them, on the phone or via webinar....
by Dawn Cassara | Aug 2, 2016 | Entrepreneur, Marketing
For most businesses starting out – or just realizing they need to do something to bring in business or die, this is a basic list with examples that will help you get started. This article is assuming you have already decided on a product or service that you are going...
by Dawn Cassara | Aug 2, 2016 | Marketing
When you’re an entrepreneur or small business trying to get your business off the ground, and you’re on a tight budget, it is SO tough to know where to spend your hard earned cash. These tools address the marketing needs of almost all SMB’s – if you want...
by Dawn Cassara | Aug 2, 2016 | Marketing
PUSH and PULL Marketing Explained! It is very true that SEO can be effective but our history working on SEO for our clients vs managing PPC for our clients gives some powerful results. One of the biggest misconceptions is that SEO brings tons of traffic. The truth is...
