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THE BIG SECRET – Sales = CRM + Effort

by Dawn Cassara | Aug 2, 2016 | Business, Business Systems, CRM, Small Business, SMB, Technology

The Big Secret is that Success is NOT a Big Secret – the process is nothing new. Most people just refuse to see it because it’s hard work and takes time – and they may need help to get it started and implemented. It’s planning, recording, tracking...

Increase Customer Satisfaction – Increase Income!

by Dawn Cassara | Jul 31, 2016 | Business, Marketing, Small Business, SMB

I was listening to Ted Talk on NPR the other morning and heard the story by a psychologist who was describing motivation – what employees need from their employer to put forth their best effort. These examples will lead up to a very important revelation on Customer...

99% of Websites Have These 3 Mistakes

by Dawn Cassara | Jun 22, 2016 | Business, Marketing, Small Business, SMB

Helping small/mid-sized businesses to “THINK LARGE” and use the practices, processes and systems that large businesses use. Refresh/Replay Website mistakes can make the difference in whether you’re one of the 80% of businesses that fail or one of the...
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